Now that Bed Bath & Beyond is under new leadership with store closings announced, is it possible the company’s iconic and uber-popular 20% coupons will change?

The short answer is yes.

The company’s new CEO Mark Tritton recently said the New Jersey-based home goods retailer was analyzing where the “coupon has strength and where it has opportunities to be morphed into other opportunities.”

“We know that the coupon is part of our heritage and our DNA, and we want to maintain that in our mix as part of our tools that we can reach out to customers with,” Tritton said during a Jan. 8 quarterly earnings call. “But we do see that there’s an opportunity to readjust our value proposition directly with the customer.”

What does that mean?

Is your Bed Bath & Beyond store closing?:See the full list of the 40 stores shuttering in 2020

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